The DSS GIS Map Gallery

(Click map for larger image)

Sales Management Map

Map is part of a series of regional sales planning materials. The customer had seven target market segments in mind, and some sales territories. The goal was to define five opportunity pockets per sales region, allowing the regional manager to focus his or her efforts.

We licensed data for the institutions, geocoded them, and then ran a density grid per segment. We then used Spatial Analyst to create a blended grid, weighted by market segment. This final grid was the premise for the opportunity pockets, which were created by contouring the threshold cell value around each pocket. We then summarized cell data within these contours to rank the top five.

Created with ArcView GIS, Spatial Analyst, and Photoshop.

(Click map for larger image)	Population Change in Maine: 1990-1999
	Map is a simple data visualization document, showing the distribution of population change throughout Maine. Data were introduced at the Block Group level, and then "broadcast" across a grid. The resulting grid shows concentrations of population increases and decreases. Created with ArcView GIS and Spatial Analyst.

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Comparative Retail Site Evaluation

Map is part of a set used to determine which of three sites in the St. Louis market represents the best potential for success. First a series of grids were run to produce a desirability index across the St. Louis market. This index was derived in parts from target household counts, consumer expenditures, and access to existing competitors.

Next, drive-time polygons were run for each of the potential sites, and the potential aggregated to this theoretical trade area from the underlying grid.

Created with ArcView GIS, Spatial Analyst, and Business Analyst.

(Click map for larger image)	Licensee map for sea-towing service
	Map is a by-product of a Map Objects application which helps customer service representatives for the national franchiser to quickly assign new customers to the appropriate licensee. The application also allows editing and sales reporting on licensee areas. Created with Atlas GIS and Adobe Photoshop.

(Click map for larger image)	TV signal map for SHVA litigation
	Map is part of a set used in Federal court by the National Association of Broadcasters in their various cases against PrimeTime 24, a satellite broadcaster. A related, customized GIS, SHVA-GIS, is in use at all NBC TV affiliates. Created with Atlas GIS and Adobe Photoshop.

(Click map for larger image)	Retail analysis for Park Slope Food Coop
	Map is part of a set used to determine growth opportunities for the Park Slope Food Coop in Brooklyn. Spatial Analyst was used to create opportunity pockets reflecting favorable demographics less current member penetration. Click here to see more maps from this set as well as a project brief. Created with ArcView GIS, Spatial Analyst, and Adobe Photoshop.

(Click map for larger image)	3D Analyst in action: a retail network study
	Map is part of a larger body of work supporting the growth strategy of a regional health club company. Market demand, market penetration, and competition all influenced the final opportunity value per grid cell in Spatial Analyst. The data was then rendered in 3D for enhanced visualization. Created using ArcView, Spatial Analyst, 3D Analyst and Adobe Photoshop.

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Mt. Desert Island

This map was created this past summer by Anthony Lewis, a part-time employee here at DSS, and a full-time 1st grade student at Hall Elementary School. Mt. Desert Island is an amazing place to visit for kids of all ages, and home to Acadia National Park.

Created using washable markers on standard paper!